About Telos

Built for People Who Want to Focus on Their Business

We work with owners and businesses to give them back their time.

What we believe

The businesses that scale are not run by people who work harder. They are run by people who have stopped doing by hand what a system can do better.

01

Businesses that scale are efficient

They are run by people who believe in what they do and have removed the noise around it. We help you get there without building a management layer on top of your work.

02

In it for the long term

We keep our client base small on purpose. Every business we work with gets proper attention. We earn the monthly fee by continuing to deliver.

03

Straight talking

We tell you exactly what the software can do for your business and what it cannot. We will not oversell the technology or dress up a limitation as a feature.

We want to take away the noise, so you can get back to doing the work that matters.

The founder

Will Gouldsmith. Chartered Physiotherapist.

Will is a Chartered Physiotherapist with experience across the NHS, private practice, and elite sport. He has worked in high-performance environments and runs his own clinic. He knows exactly what it is like to be the clinician, the receptionist, the scheduler, and the person chasing invoices, all at the same time.

Most service businesses are still running on systems that have not changed in thirty years: phone calls, paper notes, manual follow-ups, and spreadsheets. Will experienced this first-hand, and recognised that most owners simply have not had the time or inclination to explore what technology could change.

He solved his own business first. He automated the reminders, the follow-ups, the enquiry handling, and the admin that had previously eaten his evenings. He built the support systems himself, creating back end systems, writing custom code, and tailoring each part to the real demands of a clinical practice, and refined them until they worked properly.

When colleagues and other owners started asking how he did it, Telos AI became the answer. Built for people who have the same problem he had: a great service business being held back by outdated operations.

Work with us

Ready to see what we can build for you?

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